Monday, November 3, 2008

“Creative Media Introduces the Spa Lifestyle To Jamaica through Spa Week”

With all that has been happening in the Jamaican society it is no surprise that a vast majority of the populace is plagued by stress-related illnesses. What is even more disturbing about the issue is that unless we inform people of alternative ways to alleviate these problems by promoting the practice of “wellness” and its rewards it can only get worse. This is the objective of Jamaica Spa Week 2008.

The campaign was the brainchild of Leighton Davis and it appealed to him because nothing like it was ever done in Jamaica, though it had happened elsewhere. His research also illustrated that quite a number of people had never been to a spa, so he decided that it was full time that Jamaica too embraced the spa lifestyle.

He also discovered that there are numerous health benefits to be derived from regular spa treatments and felt that now is the ideal time to introduce the concept of “wellness” to the Jamaican community.

Davis notes that “In the case of basic spa staples like a massage, targeted treatments can help to ease common muscle and joint conditions like arthritis, sciatica, muscle spasms and cramps. Therapeutic massages can also help to soothe the nervous system and reduce general tension and anxiety and has also proved helpful in the relief of numerous other ailments such as: fibromyalgia, tendonitis, bursitis, pregnancy discomfort, lower back pain, headaches, Parkinson’s and Multiple Sclerosis”.

With this new information, he devised the plan for Jamaica Spa Week which he proposed to the local spa operators who gladly joined forces with him in February to make it happen.
Now after much anticipation, the prestigious event returns this October 31, 2008 - November 8, 2008 with eight spas giving clients 30% discount on selected services for the entire week. The participating spas are:

Adam & Eve Day Spa
Comfort Zone Nail Spa
Diva Salon & Spa
Nirvana Day Spa
Spa Aesthetique
The Face Place
Totally Male Ltd
Y’ashay’s Day Spa

It appears that the spa lifestyle is fast becoming a trend; but despite all these positive results the spa lifestyle still has a long way to go in becoming an integral part of a daily healthy lifestyle in Jamaica.

In light of this Creative Media &Events has two goals for Jamaica Spa Week: to introduce a new generation of Jamaicans to the benefits of a healthy lifestyle while opening up the spa industry to the general public. Their goal is to make “wellness” not just a popular word—but also a reality and a tradition. By educating and introducing the health benefits of the “spa lifestyle” to as many people as possible, Jamaica Spa Week is leading the campaign of changing the unhealthy course the Island is on by practicing “wellness” today so we all can have a happier and healthier tomorrow.

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